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Aveda Store - Milan
Inspired by Sebastian Brant's Das Narren Schiff, the Aveda space in viale Coni Zugna 58, Milan, represents my personal vision of the Ship of Fools, broken down into its essential components.
The keel is built by inverting the ribs and the planking, the mast suspended horizontally supports the large single-span library, twelve meters long. The sails, hanging from the ceiling, reflect the natural light coming from outside.
DRAFT: the sketches

Aveda Store Milano - Giuseppe Amato

Aveda Store Milano - Giuseppe Amato

Aveda Store Milano - Giuseppe Amato
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CRAFT: the store

Aveda Store Milano - Giuseppe Amato

Aveda Store Milano - Giuseppe Amato

Aveda Store Milano - Giuseppe Amato

Aveda Store Milano - Giuseppe Amato
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